Indeed ‘How Commercials Work’

In April 2014 I was selected to be a part of’s international advertising campaign ‘INDEED: How Commercials Work’. I was flown to Prague along with 20 other crew members and real working people from all over the world to work on and appear in the campaign. The campaign was to highlight the job sites variety of work advertised and opportunities it can bring. The experience was unbelievable and the campaign was huge. With DOP Matthew Libatique (Black Swan, Requiem for a Dream, The Fountain) leading the Czech crew and ourselves to create a really dynamic and fun commercial to showcase the skills of the professionals they hired to appear in the ad.

10268454_10152533853542223_4998602382642155333_nINDEED Commercial

I collaborated with makeup artist Zane Shah to create the hair styling looks for the commercial. You can see the finished result below along with a cheeky behind the scenes look at how the commercial came together. We also had plenty of time to explore Prague which is an incredible city and the Czech crew took us to some amazing local spots.


See the Commercial here and the Behind The Scenes look at how it was made. The campaign can be seen worldwide from May 2014:-





Leave a Reply

Your email address will not be published. Required fields are marked *